Wall calendar
Task:
Creation of a wall calendar for one of the largest financial institutions in Poland.
Creation of a wall calendar for one of the largest financial institutions in Poland.
Creation of a wall calendar for one of the largest financial institutions in Poland.
Solution:
The calendar concept merges the bank's heritage with Poland's cultural richness. Each month presents a different architectural landmark, executed in a technique referencing banknote engraving art – precise guilloche lines, delicate shading, and subtle coloring characteristic of security printing. The guilloche styling choice is deliberate – it directly references the financial brand's DNA, building associations with value, security, and tradition, while elevating educational value through promotion of Polish architectural heritage. Each month received an individual color palette while maintaining overall visual coherence. The calendar's typographic layout prioritizes legibility – large month numerals, clear date grid, additional information about featured buildings placed in a dedicated zone. A3 format ensures proper exposure of illustration details while maintaining functionality as a calendar tool. Awards: Vidical 2013 Special Award, nomination at the Polish Advertising Festival KTR in 2013.
The calendar concept merges the bank's heritage with Poland's cultural richness. Each month presents a different architectural landmark, executed in a technique referencing banknote engraving art – precise guilloche lines, delicate shading, and subtle coloring characteristic of security printing. The guilloche styling choice is deliberate – it directly references the financial brand's DNA, building associations with value, security, and tradition, while elevating educational value through promotion of Polish architectural heritage. Each month received an individual color palette while maintaining overall visual coherence. The calendar's typographic layout prioritizes legibility – large month numerals, clear date grid, additional information about featured buildings placed in a dedicated zone. A3 format ensures proper exposure of illustration details while maintaining functionality as a calendar tool. Awards: Vidical 2013 Special Award, nomination at the Polish Advertising Festival KTR in 2013.
The calendar concept merges the bank's heritage with Poland's cultural richness. Each month presents a different architectural landmark, executed in a technique referencing banknote engraving art – precise guilloche lines, delicate shading, and subtle coloring characteristic of security printing. The guilloche styling choice is deliberate – it directly references the financial brand's DNA, building associations with value, security, and tradition, while elevating educational value through promotion of Polish architectural heritage. Each month received an individual color palette while maintaining overall visual coherence. The calendar's typographic layout prioritizes legibility – large month numerals, clear date grid, additional information about featured buildings placed in a dedicated zone. A3 format ensures proper exposure of illustration details while maintaining functionality as a calendar tool. Awards: Vidical 2013 Special Award, nomination at the Polish Advertising Festival KTR in 2013.
Scope
Editorial Design, Art Direction & Creative Direction
Scope
Editorial Design, Art Direction & Creative Direction
Scope
Editorial Design, Art Direction & Creative Direction
Client
PKO Bank Polski
Client
PKO Bank Polski
Client
PKO Bank Polski
