Fitness Studio Rebranding Proposal

Task:

Rebranding of a boutique Warsaw fitness/crossfit studio — differentiating from chain gyms and building an identity rooted in community and shared effort.

Solution:

The identity is built on the metaphor of a flag — one mark that unites the team. A condensed logotype with stripe elements functions as an emblem: legible on building facades, training equipment, and outdoor formats. The system deliberately steps away from wellness aesthetics in favour of rawness and strength. Result: Project completed, not implemented by the client.