Fitness Studio Rebranding Proposal
Task:
Rebranding of FitLove, a Warsaw-based fitness studio specialising in personal training and small-group classes. The new identity aimed to refresh the brand's image and clearly differentiate it from chain gyms — emphasising a personal approach to the client and community building.
Rebranding of FitLove, a Warsaw-based fitness studio specialising in personal training and small-group classes. The new identity aimed to refresh the brand's image and clearly differentiate it from chain gyms — emphasising a personal approach to the client and community building.
Rebranding of FitLove, a Warsaw-based fitness studio specialising in personal training and small-group classes. The new identity aimed to refresh the brand's image and clearly differentiate it from chain gyms — emphasising a personal approach to the client and community building.
Solution:
A coherent visual identity system built around a geometric logo that scales from embroidered apparel to building signage. The system covers the full range of applications — from print materials and outdoor advertising, through studio space, to digital communication including the original "Stories by FitLove" subsystem.
A coherent visual identity system built around a geometric logo that scales from embroidered apparel to building signage. The system covers the full range of applications — from print materials and outdoor advertising, through studio space, to digital communication including the original "Stories by FitLove" subsystem.
A coherent visual identity system built around a geometric logo that scales from embroidered apparel to building signage. The system covers the full range of applications — from print materials and outdoor advertising, through studio space, to digital communication including the original "Stories by FitLove" subsystem.
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Client
FitLove
Client
FitLove
Client
FitLove
