Payment Cards System
Task:
Development of a payment cards system with expansion potential and creation of guidelines for future banking products.
Development of a payment cards system with expansion potential and creation of guidelines for future banking products.
Development of a payment cards system with expansion potential and creation of guidelines for future banking products.
Solution:
The core element became a cropped fragment of the PKO logo, functioning as a recognizable identity element across all cards. The system ensures flexibility in product segmentation while maintaining visual brand consistency. Result: In use for over 15 years without redesign.
The core element became a cropped fragment of the PKO logo, functioning as a recognizable identity element across all cards. The system ensures flexibility in product segmentation while maintaining visual brand consistency. Result: In use for over 15 years without redesign.
The core element became a cropped fragment of the PKO logo, functioning as a recognizable identity element across all cards. The system ensures flexibility in product segmentation while maintaining visual brand consistency. Result: In use for over 15 years without redesign.
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Client
PKO Bank Polski
Client
PKO Bank Polski
Client
PKO Bank Polski
