English
Payment Cards System
Task:
Development of a payment cards system with expansion potential and creation of guidelines for future banking products.
Solution:
Rather than creating separate iconography for each product, the core element became a cropped fragment of the PKO logo — a decision that solved the scalability problem without diluting the brand. The system ensures flexibility in product segmentation while maintaining visual consistency. Result: In use for over 15 years without redesign.
Scope
Brand Identity, Art & Creative Direction
Client
PKO Bank Polski
