Technical Apparel Brand Identity
Task:
Creating an identity system for a premium technical apparel brand combining eco-conscious values with streetwear, serving a highly diverse target audience - from nature enthusiasts to young urban culture. The key challenge was merging tradition (references to runes and ancient symbols) with technology, while maintaining simple forms suitable for embossing on various materials.
Creating an identity system for a premium technical apparel brand combining eco-conscious values with streetwear, serving a highly diverse target audience - from nature enthusiasts to young urban culture. The key challenge was merging tradition (references to runes and ancient symbols) with technology, while maintaining simple forms suitable for embossing on various materials.
Creating an identity system for a premium technical apparel brand combining eco-conscious values with streetwear, serving a highly diverse target audience - from nature enthusiasts to young urban culture. The key challenge was merging tradition (references to runes and ancient symbols) with technology, while maintaining simple forms suitable for embossing on various materials.
Solution:
A geometric typographic system inspired by runic forms - serving as a universal visual language transcending cultural boundaries. The mark designed as a technological stamp/quality certificate - a simple, bold form ideal for embossing on leather and other technical materials. The modular logotype with a flexible application system allows communication adaptation for different audience segments while maintaining cohesive brand identity. Each element - from full logo to standalone "O" icon - retains distinctive geometric character and system recognition, enabling applications from embossing to textile patterns. Color palette based on natural ochres references the brand name (ochre - natural earth pigment), realizing the "only natural is real" philosophy, enhanced with contrasting technological accents. The minimalist form combines energy with legibility, creating a memorable mark supporting premium tech wear positioning.
A geometric typographic system inspired by runic forms - serving as a universal visual language transcending cultural boundaries. The mark designed as a technological stamp/quality certificate - a simple, bold form ideal for embossing on leather and other technical materials. The modular logotype with a flexible application system allows communication adaptation for different audience segments while maintaining cohesive brand identity. Each element - from full logo to standalone "O" icon - retains distinctive geometric character and system recognition, enabling applications from embossing to textile patterns. Color palette based on natural ochres references the brand name (ochre - natural earth pigment), realizing the "only natural is real" philosophy, enhanced with contrasting technological accents. The minimalist form combines energy with legibility, creating a memorable mark supporting premium tech wear positioning.
A geometric typographic system inspired by runic forms - serving as a universal visual language transcending cultural boundaries. The mark designed as a technological stamp/quality certificate - a simple, bold form ideal for embossing on leather and other technical materials. The modular logotype with a flexible application system allows communication adaptation for different audience segments while maintaining cohesive brand identity. Each element - from full logo to standalone "O" icon - retains distinctive geometric character and system recognition, enabling applications from embossing to textile patterns. Color palette based on natural ochres references the brand name (ochre - natural earth pigment), realizing the "only natural is real" philosophy, enhanced with contrasting technological accents. The minimalist form combines energy with legibility, creating a memorable mark supporting premium tech wear positioning.
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Client
OHRA
Client
OHRA
Client
OHRA
