Gig economy platform branding
Task:
Development of a comprehensive visual identity system for GIGLIKE, a platform targeting young generation participating in the sharing economy.
Development of a comprehensive visual identity system for GIGLIKE, a platform targeting young generation participating in the sharing economy.
Development of a comprehensive visual identity system for GIGLIKE, a platform targeting young generation participating in the sharing economy.
Solution:
The system is built around a distinctive logo composed of colorful blocks that reflect the diversity and modularity of the gig economy. The energetic palette of yellow, pink, and turquoise captures the brand's dynamic and modern character, perfectly appealing to the young target audience. Graphic elements were designed as a flexible modular system that can be combined in various configurations - from simple charts to complex compositions. The entire identity system considers the specifics of the digital environment, ensuring readability across all devices and platforms.
The system is built around a distinctive logo composed of colorful blocks that reflect the diversity and modularity of the gig economy. The energetic palette of yellow, pink, and turquoise captures the brand's dynamic and modern character, perfectly appealing to the young target audience. Graphic elements were designed as a flexible modular system that can be combined in various configurations - from simple charts to complex compositions. The entire identity system considers the specifics of the digital environment, ensuring readability across all devices and platforms.
The system is built around a distinctive logo composed of colorful blocks that reflect the diversity and modularity of the gig economy. The energetic palette of yellow, pink, and turquoise captures the brand's dynamic and modern character, perfectly appealing to the young target audience. Graphic elements were designed as a flexible modular system that can be combined in various configurations - from simple charts to complex compositions. The entire identity system considers the specifics of the digital environment, ensuring readability across all devices and platforms.
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Scope
Brand Identity, Art & Creative Direction
Client
GIGLIKE
Client
GIGLIKE
Client
GIGLIKE
