Gig economy platform branding

Task:

Development of a visual identity system for GIGLIKE — a platform targeting the young generation participating in the sharing economy.

Solution:

The key decision was embedding the data metaphor directly into the logotype — letterforms built from bar, pie, and area chart shapes. The idea of a platform rooted in numbers and flexibility becomes visible in the mark itself. The colour energy — yellow, pink, turquoise — deliberately steps away from corporate language towards friendly, youthful communication.