Teas Packaging System

Task:

Development of a packaging system for Dilmah teas aimed at contemporary consumers — with particular focus on active women aged 20–40.

Solution:

Rather than illustrations and ornaments typical of premium tea packaging, the system is built on authentic plantation photographs from Sri Lanka as the primary visual element. Country of origin becomes a story, not just a label detail. Dedicated colour coding segments the product range, while minimalist iconography organises information without overloading the pack. The system maintains brand coherence across multiple SKUs.