Teas Packaging System
Task:
Development of a packaging system for Dilmah teas aimed at contemporary consumers, with particular focus on active women aged 20-40.
Development of a packaging system for Dilmah teas aimed at contemporary consumers, with particular focus on active women aged 20-40.
Development of a packaging system for Dilmah teas aimed at contemporary consumers, with particular focus on active women aged 20-40.
Solution:
The system is built on authentic photographs of tea plantations from Sri Lanka, creating an emotional connection with the product and emphasizing its natural origins. Dedicated colors help with product segmentation. Minimalist iconography reinforces the premium brand character. Clear information hierarchy facilitates consumer choice, meeting the expectations of the conscious target audience.
The system is built on authentic photographs of tea plantations from Sri Lanka, creating an emotional connection with the product and emphasizing its natural origins. Dedicated colors help with product segmentation. Minimalist iconography reinforces the premium brand character. Clear information hierarchy facilitates consumer choice, meeting the expectations of the conscious target audience.
The system is built on authentic photographs of tea plantations from Sri Lanka, creating an emotional connection with the product and emphasizing its natural origins. Dedicated colors help with product segmentation. Minimalist iconography reinforces the premium brand character. Clear information hierarchy facilitates consumer choice, meeting the expectations of the conscious target audience.
Scope
Packaging Design, Art & Creative Direction
Scope
Packaging Design, Art & Creative Direction
Scope
Packaging Design, Art & Creative Direction
Client
Dilmah
Client
Dilmah
Client
Dilmah
