Designer Collection Promotional Campaign
Task:
Develop a comprehensive promotional campaign for the new Beckers Designer Collection paint line. Positioned as the essence of Scandinavian style, the collection required a coherent visual system spanning print materials, a product brochure and POS materials — while reinforcing Beckers' image as a leader in the decorative paint category.
Develop a comprehensive promotional campaign for the new Beckers Designer Collection paint line. Positioned as the essence of Scandinavian style, the collection required a coherent visual system spanning print materials, a product brochure and POS materials — while reinforcing Beckers' image as a leader in the decorative paint category.
Develop a comprehensive promotional campaign for the new Beckers Designer Collection paint line. Positioned as the essence of Scandinavian style, the collection required a coherent visual system spanning print materials, a product brochure and POS materials — while reinforcing Beckers' image as a leader in the decorative paint category.
Solution:
The campaign system was built around the emotional language of literary and artistic quotations — Jane Austen, Van Gogh, Hazrat Inayat Khan, Blaise Pascal — lending the collection an intimate, lifestyle character. Each piece pairs a room photograph rendered in the specific paint colour with a typographically crafted quote, creating a direct connection between the product's hue and the mood of the space. The visual system maintains consistency across all formats, with layouts flexibly adapted for both Polish and English language versions.
The campaign system was built around the emotional language of literary and artistic quotations — Jane Austen, Van Gogh, Hazrat Inayat Khan, Blaise Pascal — lending the collection an intimate, lifestyle character. Each piece pairs a room photograph rendered in the specific paint colour with a typographically crafted quote, creating a direct connection between the product's hue and the mood of the space. The visual system maintains consistency across all formats, with layouts flexibly adapted for both Polish and English language versions.
The campaign system was built around the emotional language of literary and artistic quotations — Jane Austen, Van Gogh, Hazrat Inayat Khan, Blaise Pascal — lending the collection an intimate, lifestyle character. Each piece pairs a room photograph rendered in the specific paint colour with a typographically crafted quote, creating a direct connection between the product's hue and the mood of the space. The visual system maintains consistency across all formats, with layouts flexibly adapted for both Polish and English language versions.
Scope
Editorial Design, Art & Creative Direction
Scope
Editorial Design, Art & Creative Direction
Scope
Editorial Design, Art & Creative Direction
Client
Beckers
Client
Beckers
Client
Beckers
