Print Advertisement
Task:
Create a print advertisement promoting Allianz Bank's new credit card line with a limit of up to 80,000 PLN. The campaign needed to differentiate the product from competitors while building an aspirational lifestyle association without sacrificing the hard sales message.
Create a print advertisement promoting Allianz Bank's new credit card line with a limit of up to 80,000 PLN. The campaign needed to differentiate the product from competitors while building an aspirational lifestyle association without sacrificing the hard sales message.
Create a print advertisement promoting Allianz Bank's new credit card line with a limit of up to 80,000 PLN. The campaign needed to differentiate the product from competitors while building an aspirational lifestyle association without sacrificing the hard sales message.
Solution:
The centerpiece of the campaign was a physical tip-on card attached directly to the page — a tactile, engaging element that set the ad apart from standard press formats. X-ray poppy illustration served simultaneously as the ad background and as the card design itself, creating a coherent visual whole. Two colour variants were developed — monochromatic and blue — adapted to different publications and print formats.
The centerpiece of the campaign was a physical tip-on card attached directly to the page — a tactile, engaging element that set the ad apart from standard press formats. X-ray poppy illustration served simultaneously as the ad background and as the card design itself, creating a coherent visual whole. Two colour variants were developed — monochromatic and blue — adapted to different publications and print formats.
The centerpiece of the campaign was a physical tip-on card attached directly to the page — a tactile, engaging element that set the ad apart from standard press formats. X-ray poppy illustration served simultaneously as the ad background and as the card design itself, creating a coherent visual whole. Two colour variants were developed — monochromatic and blue — adapted to different publications and print formats.
Scope
Art & Creative Direction
Scope
Art & Creative Direction
Scope
Art & Creative Direction
Client
Allianz Bank
Client
Allianz Bank
Client
Allianz Bank
