Print Advertisement

Task:

Print advertisement promoting Allianz Bank's new credit card line with a limit of up to 80,000 PLN — differentiating the product from competitors without sacrificing the hard sales message.

Solution:

The key decision was placing an actual card on the page — a tip-on physically attached to the spread, engaging the reader tactilely rather than just visually. Poppy photography serves simultaneously as the ad background and the card design itself, turning the product into an aesthetic object. Two colour variants — monochromatic and blue — adapted to different versions of the card.